Our fy19 results prove that demand for sport performance and athletic lifestyle product is thriving, and our consumer direct offense is capturing more of that opportunity every day. Apple swot 2020 swot analysis of apple business strategy hub. In existence for over 40 years, today, nike is the largest seller of apparel, athletic footwear, and equipment in the world. Competitors are becoming more aggressive and creating high quality products that are taking from the profits of nike. Nke today reported fiscal 2015 financial results for its fourth quarter and full year ended may 31, 2015. Nike came out with their 10k annual report maybe 10 days ago. A legal threat to the company was identified as being the sweat shop working conditions. Despite a few highs and lows within the company they continue to produce high quality sportinspired equipment. Nike is a giant organization competing in a tough market, but its doing incredibly well. Nke today reported fiscal 2016 financial results for its fourth quarter and full year ended may 31, 2016. A financial analysis of nike inc is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. Fy19 was a defining year for nike, as we accelerated the highimpact capabilities of innovation, direct and speed that fuel our triple double. The pestle steepl pest analysis report is a structure to examine the influence of external factors on the macro environment that affects the business of the adidas group. It was found by bill bowerman and phil knight in the year 1964.
Nike inc strategy, swot and corporate finance report marketline. With respect to this the report contains comprehensive marketing plan components including company analysis nikes current and future. This customized swot analysis of nike summarizes its strengths and weaknesses as well as its opportunities and threats. A swot analysis of nike for 2018 check out the brands strengths, weaknesses, opportunities and threats. The income statement statement of earnings reports on the performance of nike inc. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. Swot analysis of tommy hilfiger tommy hilfiger swot analysis.
Nike fosters a culture of invention creating products, services, and experiences for todays athlete while solving problems for continue reading just do it. Swot analysis of nike examining the strengths, weaknesses, opportunities. Swot analysis nike threats operating business internationally opens them to the possibilities of currency value fluctuations that can lead to losses. The report covers the companys structure, operation, swot analysis, product and. Strong brand awareness nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. Nevertheless, this report discusses the background of nike corporation. The report also manifests intelligence on nikes internal weaknesses and external threats that can cripple its growth. Take your hr comms to the next level with prezi video. Nikes increasing presence and growing customer base in these regions have resulted in a strong financial performance.
Euromonitor internationals report on nike inc delivers a detailed strategic analysis of the companys business, examining its performance in the apparel and footwear market and the global economy. Through this apple swot analysis report, one can learn the exclusive details of apple. Nike annual report analysis in january of 1964 phillip knight a university of oregon track athlete and bill bowerman, knights coach, founded blue ribbon sports their company became incorporated in 1968 and is known today worldwide as nike. The remainder of the increase was due to revenue growth at nike golf, cole haan, hurley and bauer nike hockey. This report aims to present the marketing plan of the leader of sportswear innovation, nike. Nov 27, 20 it also provides designed products for kids, as well as for other athletic and recreational uses, such as baseball, cricket, golf, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling. Nike marketing research by kathleen mcentire issuu. Company and market share data provide a detailed look at the financial position of nike inc, while indepth qualitative analysis will help you. It takes into account only the most important factors s trengths, w eaknesses, o pportunities, and t hreats, but still provides a good outlook on the circumstances your organization or venture finds, or might find itself in. The global leader in satellite navigation, garmin ltd. Because were in the habit of focusing on the press release and the conference call which happens much sooner, nobody seems to have paid any attention to this 145 page document. Nike s revenues are gauged from an analysis of company filings. Its a company that started with humble origins from selling footwear in the basement to becoming the behemoth in the athletic industry.
This is our short term rating system that serves as a timeliness indicator for stocks over the next. Jun 24, 2016 if youre looking to analyze a business or product, swot analysis can be a straightforward, but yet extremely effective tool. Investigations are carried out when a violation of the act appears to be occurring. By the end of 1980, nike completed its ipo and became a publicly traded company. Analysis of shortterm operating activity ratios quarterly data.
Prior to even contemplating recommendations, we must further examine nikes marketing strategy in the form of a swot and pestel analysis appendix 1 and 2. The swot analysis is a useful methodological tool to analyze companies and arrive at a logical. May 03, 2019 this is the swot analysis of tommy hilfiger. A swot framework analysis of nike inc completes this indepth company analysis. Swot analysis alternatively swot matrix is a structured. The key theme in this article is that nike is currently at a stage where it has to either diversify into other segments or risk placing all its eggs in one basket. Over the years, the brand has grown exponentially by introducing athletic footwear, sports equipment, and footwear. Pestel analysis provides great detail about operating challenges nike, inc. This post was most recently updated on december 18th, 2018the swot analysis of nike would help us identify the brands position as one of the top three players in the world of sports shoes. Beside this, the financial budget of this marketing plan has been discussed which.
Nike inc annual return on investment roi, over the past five years, income and investment growth csimarket. Nike entered the 1980s on a roll, thanks to the successful launch of nike air technology in the tailwind running shoe in 1979. Nike industry and company analysis texas tech university. It is a strategic planning technique used to support an individual or organization. Operating performance ratios describe the relationship between the nike inc. Top swot analysis nike quality assurance solutions. Initially it was called blue ribbon sports and specialized in the order of athletic footwear in.
This is a great threat nike is facing and it also affects its net income by 54% which is a great offset for the revenue growth. Click the button below to request a report when hardcopies become available. Sustainability past, present and future 12 april 2014. This report closely examines apples strengths, weaknesses, opportunities, and threats. Nike is an enormous corporation that continues to do well, even in this questionable economy. Nike swot 2020 swot analysis of nike business strategy hub. In the first part, we will begin by covering the history o f the company and w e will go over an indepth. Nike swot analysis elaborates nikes internal strengths, weaknesses, opportunities, and. Nike has focused on product innovation and marketing for growth. Trademark applications trademark applications show the products and services that nike is developing and marketing. Nike annual report analysis in january of 1964 phillip knight a university of oregon track athlete and bill bowerman, knights coach, founded blue ribbon sports.
To request a hard copy of our latest annual report, please call 8006408007 or write to nikes investor relations department at investor. Nike swot analysis a detailed swot analysis of nike. Nike has offices all over the world and contracts with shops on a global basis as well as factories throughout developing economies like china, india. Key elements such as swot analysis, corporate strategy and financial ratios and charts are incorporated in.
Financial securities laws require publicly traded companies to disclose information on an ongoing basis. In fiscal year 1998, the company incurred a onetime restructuring charge to better align our overall cost structure and planned revenue levels. Nike leads the industry of textiles apparel and footwear with an. Nike annual report project 2011 yesenia rivera acg2021sec001 summary this company strives for excellence. They are relentless about innovating to reach their full potential. With its extremely powerful brand and low costs, nike has been able to net several billions of dollars on an annual basis. This began a period of transition, where several of nike s early pioneers decided to move on to other pursuits. The company also owns and operates golf galaxy, llc, a multichannel golf specialty retailer. This article analyses the company using the swot methodology.
Nike, adidas, reebok and new balance made in china oct 25, 2002 li feng trademark manufacturing, ltd. Swot analysis sizes up a firms resource strengths and weaknesses and its external opportunities and threats to provide a good overview of whether a firms business position is fundamentally healthy or unhealthy. Jan 1, 2000 china labor watch 147 w 35 st, ste 406, nyc, ny 1. Nike is an international corporation focused on designing, creating, and promoting high quality athletic wear. Strengths swot analysis library guides at long island. Nike financial ratio analysis nke nike financial ratio. Established in 1964 as blue ribbon sports, nike inc. Using the 25day period for the relative strength index rsi it can be seen that while nike has fluctuated towards some strong sell indicators it has yet to cross the overbought line. Founded by two visionary men who pioneered a revolution in athletic footwear, nike has redefined the sportswear industry. At every touchpoint, customers will discover stylish. Any brand, universally popular or still new to the market, can use this swot analysis template to analyze the external and internal factors that may affect its brand authority and growth in the. Business analysis nike the company was founded in 1964 by a student of phil knight, middledistance runner at the university of oregon team, and his coach bill bowerman. Nike annual report analysis research paper 2232 words. Simply put, there is no shortage of growth opportunities for nike, inc.
The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. The information on nike, incs investors website, inclusive of presentations, earnings call transcripts, and all other information presented, may contain forwardlooking statements, estimates or projections based on expectations as of the original date of those materials. Letter to shareholders select financials shareholder info pdf 10k pdf proxy pdf. Pdf the financial performance analysis of nike inc. This trick detects the strengths, weaknesses, opportunities, and threats related to commercial competition or planning development. Nike inc 2016 annual report and notice of annual meeting. Nike inc return on investment roi annual nke, five years.
Swot analysis is one kind of model of different strategic management models. Nike s primary goal is to supply athletes with exceptional products. Nike inc in apparel and footwear market research report. Like many companies of that era, nike had a humble beginning. Mar 31, 2019 the swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. Nike is at the cutting edge of what it takes to keep consumers talking about a brand and they are most certainly at the top of the food chain in the world of athletic 2 apparel and equipment. This paper is about the financial analysis of nike inc. Nike is a company that has thoroughly embedded itself into the psyche of people around the world. Swot analysis of nike shoes international journal of advanced. Evaluates revenues and output generated by the nike inc. Nke real time quote from bats updated feb 24, 2020 01.
Nike is a global brand that is synonymous with quality and excellence. With respect to this the report contains comprehensive marketing plan components including company analysis nike s current and future status, situation or market analysis and competitors. Pdf this report is all about to show a marketing plan for nikes products. The pestle analysis is a beneficial technique to study the impact of influencers on the adidass business model, growth trajectory, its business case, and market strategy. But to succeed in a competitive industry, an organization must develop an effective business plan and marketing strategy with the help of a good swot analysis. Shortterm activity ratios summary inventory turnover. Ribbon sport between the years 1964 and 1971 nike, 20. Swot analysis templates editable templates for powerpoint. This swot analysis looks at nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. It is listed on the nyse and is headquartered in the united states. Sets bold vision and targets for 2020 demonstrating sustainable innovation is a powerful engine for growth and a catalyst for change may 11, 2016 nike, inc.
Mar 05, 2019 a swot analysis of nike for 2018 check out the brands strengths, weaknesses, opportunities and threats. After analysis of the marketing mix few strategies are also recommended in the last part of the paper to enhance the marketing mix of nikes football boots. Share your thoughts and experiences in the comments section below. An upmarket american brand that sells clothing, accessories, and other merchandise tommy hilfiger corporation. Their company became incorporated in 1968 and is known today worldwide as nike. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for nike, inc. The indicator never crosses the overbought line located at 70, although it does come close on several occasions, especially in the early summer. Annual report on nikes revenue, growth, swot analysis. Its swoosh symbol is easily recognized by everyone. A swot analysis of nike outlines how these strengths relate with the companys weaknesses, opportunities and threats. View the latest nke financial statements, income statements and financial ratios.